Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences by Chapin David
Author:Chapin, David [Chapin, David]
Language: eng
Format: epub
Publisher: RockBench Publishing Corp.
Published: 2015-04-04T16:00:00+00:00
Activity: For example, an e-mail blast designed to drive traffic to a particular trade show.
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Rungs: On which of the six rungs does this activity reside?
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Primary Audience: Who is the primary audience for this activity?
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Secondary Audience: Who are the secondary audiences for this activity?
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Targeted or Broadcast: Is this activity aimed specifically at a targeted audience, or broadcast widely?
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Call to Action: What change in attitude, belief, or behavior does this activity seek to accomplish?
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